About This Course
Our Advanced Search Engine Optimization course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO like keyword research, technical SEO, link building, analytics, and much more with this SEO training course.
SEO Course Overview
SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.
SEO is the most in-demand digital marketing skill according to Smart Insights and cmo.com. There are 30,000 SEO-related jobs worldwide (source: Indeed.com), including:
SEO Course Curriculum
SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly: Marketing Managers, Digital Marketing Professionals, Content Writers, Marketing and Sales Professionals, Management, Engineering, Business, and Communications graduates, Entrepreneurs and business owners.
There are no prerequisites for taking this Advanced Search Engine Optimization (SEO) Training course. Anyone with an interest in the Search Engine Optimization field may take this course.
Search Engine Optimization Foundations
Lesson 1 SEO Introduction
Lesson 2 How Search Engines Work
Lesson 3 Types of SEO
Lesson 4 Keyword Research and Competitive Intelligence
Lesson 5 On-Page Optimization
Lesson 6 Off-Page Optimization
Lesson 7 Duplicate Content
Lesson 8 Design and Architecture
Lesson 9 Local SEO
Lesson 10 Algorithm Updates and SEO Changes
Lesson 11 Integrating SEO with Other Disciplines
Lesson 12 SEO Tools
Lesson 13 How to Build a Successful Career in SEO
Search Engine Optimization Foundations Quiz
Advanced Search Engine Optimization
Section 1 : Introduction to SEO
Section 2 : How Search Engines Work
Section 3 : Keyword Research
Section 4 : On-Page Optimization
Section 5 : Website Management and Optimzation
Section 6 : Off-Page SEO
Section 7 : Planning A New Website
Section 8 : Market Your Optimized Website
Section 9 : Analytics and Measurement
Section 10 : What’s Next-Learning Path
Advanced Content Marketing
Section 1 : Introduction to Content Marketing
Section 2 : Developing a Vision of Content Marketing Success
Section 3 : Developing a Business Case for Content Marketing
Section 4 : Creating a Successful Content Marketing Strategy
Section 5 : Creating a Remarkable Editorial Mission Statement
Section 6 : Targeting Customer Intent Instead of Demographics
Section 7 : Targeting Key Influencers
Section 8 : Producing Help, Hub, and Hero Content Consistently
Section 9 : Producing Engaging Content More Frequently
Section 10 : Using Effective B2C and B2B Content Marketing Tactics
Section 11 : Building Successful B2C and B2B Social Media Platforms
Section 12 : Helping Customers find the Information They Seek
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
Section 14 : Measuring Content Effectiveness
Section 15 : Measuring Return on Marketing Investment
Section 16 : Improving by Experimenting With New Initiatives
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
Section 18 : Content Marketing in the Foreseeable Future
Advanced Web Analytics
Section 1 : Introduction to Digital Analytics
Section 2 : Building Blocks
Section 3 : Fundamentals of Digital Analytics
Section 4 : Business Perspective
Section 5 : Methodology – Lean Six Sigma
Section 6 : Data Analysis Fundamentals
Section 7 : Analysis Perspective Providing Insights
Section 8 : Enabling Capabilities
Section 9 : Managing Analytics
Section 10 : Audience
Section 11 : Acquisition
Section 12 : Behavior
Section 13 : Conversions and Onboarding
Section 14 : Retention and Expansion
Section 15 : Advocacy
Section 16 : Privacy and Ethics
Section 17 : Wrapping Up
SEO Training FAQs
What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the activity of ensuring a website can be found by search engines and ranked highly when certain words and phrases (keywords) are entered in a search.
What is my salary potential as an SEO specialist after completion of this SEO certification course?
SEO jobs can vary from organization to organization in terms of salary, titles and roles, and responsibilities. The average salary in the U.S. ranges from $52,000 to $70,000 and can even exceed $150,000 depending on the company, size and location (Indeed.com). According to PayScale, the salary range in India varies from Rs.98K – Rs.400K.
Why do organizations hire SEO professionals?
SEO is crucial to enabling a website to rank well in the search engine results pages (SERPs) of major search engines like Google, Yahoo, and Bing. Appearing on the first page of results has always been challenging and continues to become even more of a challenge as Google and other search engines constantly change its algorithms and technical parameters. Poorly-planned SEO can actually do harm to businesses and their online reputation, so it’s imperative that companies hire SEO professionals that are trained and well qualified to drive their SEO marketing strategy.
What do I get with the advanced SEO certification Training course?
You will gain access to e-learning content for all courses included in the learning path exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Master’s certification.
What next after Advanced SEO course?
For your career growth in the field of Digital Marketing, you can consider taking the Post Graduate Program in Digital Marketing that will make you an expert in this field.
- Search engine optimization
- Content marketing
- Web analytics
- Keyword management and research
- Website management and optimization
- URL management