Product Manager Introduction

Last Update March 8, 2022
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About This Course


It turns out that companies need to stay ahead not only in existing markets, but also in new, expanding markets. To stay one step ahead, there is a constant need for new products that meet the ever-changing market demands. We also found that the product development process is a complex and costly process. Therefore, we need a structured approach to product development. This is also known as the product management process.

The product management process is cyclical in nature. In short, product development is a continuous and continuous process that goes through a cycle. When an old product dies, a new product is born and the cycle continues. Managing the entire life cycle from product conception to design, manufacturing, service, and disposal, this process integrates people, data, processes, and business systems into the enterprise and it’s extended Enterprise Product management cycle. Provides an information backbone.

 The product management cycle consists of five phases:

-Identification of new products.

-Definition of new product.

-Product development.

-Product launch and growth.

-Product Discontinuation.

The product management process is an important process for companies to stay one step ahead of their competitors. This process is divided into five phases, from identifying needs to defining the product, and the product is developed. This developed product is on the market and all efforts are being made to ensure its growth. Eventually, customer acceptance will decline and the product will be discontinued. This is an important step. At this stage, the company needs to make sure that another product is ready to take over the market vacated by the existing product. In addition, enterprises need to ensure that other infrastructure needed to support new products is prepared and properly deployed. Labor training, well-stocked sales channels, etc.


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Product Manager Introduction

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