- Set up an email address for your store. AOL, Juno, and Yahoo are examples of outdated email companies to avoid.
- Establish and integrate social media outlets. At the very least, you should have an Instagram, Pinterest, and Facebook presence. If at all feasible, include a Twitter account and a YouTube channel.
- Make regular posts. Use a tool like Buffer to manage all of your social media accounts from an one location. The posts don’t have to be about products all of the time. They are capable of dealing with connected news pieces or amusing images.
- Take images of your products and add them on Pinterest with the pertinent link information.
- Business social media is its own beast, with a wealth of useful material readily available on the internet. Make use of it.
Getting a Purchase
- It’s time to add some “hustle” to your “side hustle.” Make contact with social media influencers that appeal to a comparable demographic. In return for certain postings, give them free goods. People with 2,000-3,000 followers are more likely to reply to your message.
- Create a 15% discount or free shipping promo code for them to share with their followers.
- In return for feedback and early purchases, create promo coupons for friends and relatives.
- No one will be a more ardent supporter of you than you. At initially, at least.
- I make it clear that I accept custom orders. Many of my goods are made to order, and I’ve been able to get large orders by giving a bulk discount. Custom Orders encompass a wide range of offences.
- Etsy doesn’t have a “local pickup” option, but there are a few options. Generate a bespoke order with no shipping charges, or create a free shipping voucher.
- Once they’ve picked up the order, click “Mark item as sent” and disregard the popup that requests a tracking number.
- Of course, you won’t be able to make the transaction in Etsy if they wish to pay in cash while picking up the goods.
- While you’re waiting for your first sale, sit down and consider what you’ll do if you get an order.
- Do you have a supply of the product? Will it have to be made, or will it have to be created? Is your workspace set up to handle several orders at the same time? How are you going to store your inventory, including finished goods and supplies? What will you do with the item after it’s finished? What are your plans for storing it? Do you have any boxes, envelopes, tape, or other supplies?
- Make a list of your steps so you can sit back after a few sales and assess what worked and what didn’t. If feasible, take images of your work environment and workflow, and get others to check at it and provide suggestions.
- Create a wish list of things that you believe will aid your process, and keep an eye out for them to acquire when you have the opportunity.
- When you’re 10 orders in and have no idea where to begin, it’s the worst moment to realize you need a method. Don’t be concerned with constructing a flawless system; instead, focus on developing anything. You may adjust and change things as you go.
Accounting and legal services
- You’ll note that I didn’t say anything about getting the business up and running. I’m not a lawyer, and the laws and regulations range from one county to the next.
- One thing you’ll need to do is open an account with the Illinois Internal Revenue Service (IRS) to collect and remit sales tax for Illinois transactions. Etsy collects and remits taxes on your behalf for other states that demand it (for example, Washington and Pennsylvania). At the absolute least, I recommend consulting with a local accountant to find out what you need to do to be in compliance with local rules and regulations.
- Always include a “Thank You” message with each order. Repeat buyers will be marked with a star on Etsy, so personalize your letter for them.
- Include a request for feedback in the letter. “Please let me know if anything about this order isn’t ‘five stars,’ so I can take care of it right away!” I wrote. It also serves as a gentle reminder to provide comments.
Best of luck!
- As with every rule, there are exceptions, and Etsy is no exception. You can succeed if you follow these criteria, have decent items that people desire, and are ready to put in the effort!
- Is it a simple way to make money? No. It takes a lot of time to research and post stuff, not to mention all the time it takes to make and box your products.
- Confirm that your family is on board! When you reach a certain level of success, operating the store may demand you to work late hours, weekends, and holidays. You’ll require their assistance!
- Is it enjoyable? Absolutely. It’s a terrific and addictive feeling to be compensated for doing something you like and are excellent at.