• The name should express information about what you’re giving (Sue’s Sweater Sewing), but it should also be easy to remember and type (Sue’s Sweater Sewing). Your business will be built on the foundation of your name!
• Put some consideration into it; the last thing you want is for people to despise your name when you attain success. It is feasible to change your name, but it is time intensive and might leave people baffled or confused.
• Search Etsy specifically for you name, as well as a broader Google search. See if anyone else is using it. Obviously Etsy won’t let there be two shops of the same name, but if there is a suesweatersewing.com, you may want to avoid that—getting a cease and desist isn’t fun.

The Naming Process Is Still Going On

• Check to see whether misspelling your company name may result in a whole new and unpleasant perception.
• Alternately, play around with misspellings to see if you can come up with anything original.
• Use a dictionary to look for synonyms and homographs. A company like Minute Minutes, for example, may be a good fit for someone selling microscopic clocks.
• Use terms that are trademarked or copyrighted as little as possible! Check to check whether what you’re searching for belongs in one of those categories. Misspellings of copyrighted and trademarked terms might result in legal ramifications. Dizknee may be legal in theory, but that won’t keep a swarm of lawyers from trying to shut you down. • If you’re unclear if a term is Trademarked or Copyrighted, get legal advice.

Fill in the Gaps!

• Once you’ve chosen a name, be sure to fill out all of the forms!
• The most important step is to double-check that you’ve completed the Shop Policies section completely.
• If Etsy provides you a vacant area, fill it! That’s a solid rule of thumb to follow. Is there enough room for a video? Put one in there. What if they want a photograph of you? One can be uploaded. Even if the material isn’t fantastic, just doing it will assist with search engine rankings.
• Check items on your mobile device as you go (using both a mobile browser and the Etsy app) to make sure nothing is clipped or seems strangely.

The All-Powerful Algorithm

• What is an algorithm, exactly? Etsy’s complex computer code controls how listings are ordered and displayed in search results. Etsy doesn’t go into great detail about how the algorithm works, although there are hints and third-party companies that can help.
• Filling out all of the categories in your store, uploading all of your listings’ images, and writing 200-300 words in the description are all simple things you can do to help the algorithm. The number of sales, feedback rating, and whether or not you’ve received any dings for copyright infringement are all factors to consider.

Keywords

• The meat and potatoes of the algorithm are keywords. They’re what makes you appear higher in the search results. Each listing is given 13 points. Make use of all of them.
• Erank (Erank.com) can assist you with keyword research; the free plan will show you competition, similar phrases, and top sales for each keyword. Examine the best-selling items and relevant key phrases to determine which components will perform best for your product and implement them. Marmalade is a popular Erank alternative, albeit they don’t have a free plan and their monthly plan is more expensive than Erank Pro.
• Perform a keyword search. Perform more study on them. Go to trends.google.com to see what people are searching for on Google. In a private window of your computer browser, search Etsy to see what comes up.
• Make sure your keywords exist in the listing headline as well as the first paragraph of your description.

I keep emphasizing keywords because if you have great photographs, a great pricing, and a great description but terrible keywords, no one will see your otherwise amazing item. Search engines employ keywords to offer results for larger internet searches, as well as any Google advertising you may be doing.

• Conduct a keyword search.