Learn to unleash the power of digital channels with Intelligence Gateway’s Digital Marketing 101 training course. In the digital era, businesses are reinventing their marketing strategies to better engage and connect with their customers. This course will equip you with the skills, insights and digital know-how to be a highly effective digital marketer and generate a measurable impact on your company’s bottom line.

Course Curriculum

Course Content

Course Introduction

Section 1 – Fundamental Concepts of Digital Marketing
Lesson 1 – Introduction to Digital Marketing
Lesson 2 – History of Digital Marketing
Lesson 3 – Developing and Nurturing a Digital Culture
Lesson 4 – Where is Digital Marketing Headed
Lesson 5 – Global Impact of Digital Marketing

Section 2 – Customer Lifecycle
Lesson 1 – Acquisition
Lesson 2 – Engagement
Lesson 3 – Conversion
Lesson 4 – Onboarding, Retention, and Expansion

Section 3 – Marketing Technology
Lesson 1 – Mobile and IoT
Lesson 2 – Analytics
Lesson 3 – Challenges of an Offline-Online Experience

Section 4 – The Future of Digital Marketing
Lesson 1 – A peek into the future

FAQs

What are the system requirements?
Any working PC or laptop with a good internet connection.

How do I enroll for the online training?
You can enroll for this training on our website and make an online payment using any of the following options:
• Visa Credit or Debit Card
• MasterCard
• American Express
• Diner’s Club
• PayPal
Once payment is received you will automatically receive a payment receipt and access information via email.