Digital Marketing for CXOs

Last Update January 10, 2022
2 already enrolled

About This Course

Leverage the fundamentals of marketing to support your organization’s business goals in this digital age. This course is designed to help CXOs make informed decisions and strategize their online marketing efforts.


Course Overview

This Digital Marketing for CXOs course covers concepts like customer lifetime value, RFM analysis, customer journey, and touchpoints to help CXOs make informed decisions while adopting a data-driven approach.


Course Curriculum



This course is best suited for leaders across industries, business professionals, leadership teams, and senior management.


There are no prerequisites for this Digital Marketing for CXOs course.

Course Content

Digital Marketing for CXOs
Lesson 01 – Overview of the Digital Marketing Evolution



How do I enroll in this program?
You enroll in the program on the Intelligence Gateway website, and make an online payment using any of the following options. You will be emailed a receipt after the payment is made.
Visa Credit or Debit card
American Express
Diner’s Club
Will the access period be extended?
Yes, you can extend the access period by paying an additional fee. Contact Customer Service through our Help and Support portal.
I have trouble accessing the online course whom should I contact?
If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.
If I need to cancel my enrolment, can I get a refund?
Yes, you can cancel your enrolment if necessary. We will refund the course price after deducting an administrative fee. To learn more, please read our Refund Policy.

Learning Objectives

Marketing concepts
Customer lifetime value
RFM analysis
Customer journey and personas
Customer segmentation

Material Includes

  • Marketing concepts
  • Customer lifetime value
  • RFM analysis
  • Customer journey and personas
  • Customer segmentation

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