How to Grow and Expand Your Readership
  1. Create high-quality content on a regular basis. People are more likely to visit a blog if they know it will be updated on a frequent basis. If you commit to posting at least three times each week, you’ll be well on your way to growing your audience.
  2. Make it as simple as possible for people to sign up. Someone who subscribes to your blog’s RSS feed or email newsletter is considerably more likely to recall it on a frequent basis. Make it extremely clear how to subscribe on your blog’s sidebar, and remind your visitors of the convenience and benefits of doing so on a regular basis.
  3. Leave a comment on other people’s blogs. Leaving intriguing comments on other blogs is a terrific strategy to get people to check out your own site. People are more inclined to click on your name and visit your blog if they enjoy your remark. Please be sure, however, that your contribution adds value to the conversation. Don’t just comment, “Wow, that was a fantastic post!” and then leave your link. Bloggers and blog readers do not enjoy comments that seem like an infomercial for your site or serve no use other than to try to get people to go over to your page.
  4. Write guest posts on other people’s blogs. Many sites welcome well-written, relevant guest articles, and it’s one of the most efficient methods to get your blog and writing style in front of a new audience. If the blog where you guest post gets a lot of traffic and is well-ranked in search engines, having a link or two to your blog on that blog will help you rank higher in search engines as well. When submitting a guest post, make sure it adheres to the blog’s guest post requirements, and reread it well before sending it. Don’t take it personally if it’s rejected. Over the years, I’ve turned down a lot of fantastic guest pieces, mostly because I thought they were better suited for a different readership than mine. Instead, send it to another blog for consideration.
  5. Take part in the Weekly Memes. Many blogs organize weekly link-up opportunities known as blog memes. There are dozens of different memes to choose from, and this is a terrific way to attract new readers to your site. When you’re initially starting out, I recommend engaging in one to two new memes each week. After you’ve participated, keep track of your traffic to identify which ones are the most successful and bring in the most people. And, just my opinion, don’t link to up to 25 distinct memes in a single post. It appears tacky, and I feel it detracts from the efficacy of your message.
  6. Organize giveaways. Giveaways are quite popular among readers. By connecting up to giveaway link-ups, you may build excitement for your site, give something back to your visitors, and gain more exposure. If there’s one thing I want to emphasise about giveaways, it’s that you shouldn’t go overboard and have people jump through hoops to enter.
  7. Interact on social media sites such as Facebook and Twitter. The beauty of a Facebook Page is that when someone interacts with it, it appears on their personal page as well. Many individuals have told me that they discovered my site through a Facebook buddy. A popular Facebook page does not become dormant. It should be updated at least once a day, if not many times. Include links to all of your blog entries, archived posts, and the occasional photo, real-time amusing anecdote, remark, or question. It’s best if you engage with your supporters as much as possible.
  8. Link to other bloggers liberally. Do you want to know how to get people to find your blog? Include a link to their blog! Most bloggers keep track of their traffic and inbound links, and will check to see whether they’ve been linked to. If they like what they see, they could just connect back to you.
  9. Make friends with other bloggers. Find bloggers with whom you can exchange ideas, hold each other responsible, and discuss new things you’re learning or experimenting with (either online or in your local region). These friendships are priceless, and it’s also good to spend time with folks that “understand” what blogging is all about! Join forces with other bloggers to develop series, collaborate to raise awareness about problems you care about, and guest post on each other’s sites. Always be on the lookout for ways to collaborate with other bloggers in ways that benefit both your audience and theirs.
  10. Assemble a group. Finally, if you want to grow your audience, you must be available to them. Don’t just publish a post and then leave it up to the readers to discuss it in the comments. Respond to reader queries and communicate with them on a regular basis. Indeed, when you’re just starting out, you might want to try to answer to every comment. It motivates them to stay and makes them feel like they’re part of something bigger. Even if you are unable to answer to every remark, do not simply show up to respond to comments.
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