You’ll learn a few tactics for succeeding on Amazon in this section of the Amazon dropshipping tutorial.
Take home the Buy Box!
The Buy Box accounts for the majority of Amazon’s sales. As a dropshipper, this implies your goal is to win the Buy Box so you can optimize your sales like the pros.
To begin, you’ll need a good seller rating. Many people have discovered that getting a rating of more than 95% has been beneficial to them.
Second, you must ship things as soon as possible, ideally within 14 days.
Third, your total cost (shipping and product costs combined) should be lower than the majority of the other offerings. You can also win the Buy Box by having a low refund rate, quick customer response time, and a high feedback score.
Don’t put your trust in Amazon.
Don’t rely just on Amazon for revenue. Also look into other platforms. You increase your chances of selling while lowering risk by using Amazon as one of many sales channels.
Other sales channels, such as Instagram, Facebook Messenger, and Facebook Shops, can be added to Shopify to expand your brand’s audience.
It’s also worth noting that customers who are familiar with your brand are more inclined to purchase from you on Amazon. You should go where your customers are.
Aim for a seller rating of 95%.
Having a seller rating of 95% or better increases your chances of winning the Buy Box. It’s also beneficial because it increases your chances of appearing in organic searches.
It’s critical to have a high seller rating because it helps you gain a potential customer’s trust. It gives your Amazon store a leg up on competitors with lower ratings.
Investigate keywords
When learning how to dropship on Amazon, you should optimize your Amazon product pages in the same way that you would your store’s product pages for search engines. To locate popular terms, use programs like Merchant Words. You’ll have access to a pool of keywords if you run Amazon advertisements, which you may use to optimize your product pages.
You will rank higher organically if you do this correctly. If you’re running advertising, it’ll help you better target your audience.
