Advanced Social Media Certification Training Course

Last Update March 15, 2024
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About This Course

This Advanced Social Media certification training will transform you into an industry-ready social media marketer. Combining the disciplines of advanced social media, advanced content marketing, and advanced web analytics this social media course will help you elevate your brand and execute social campaigns.


Social Media Course Overview

This online Social Media Marketing course is designed to help you build the skills required for social media marketing through extensive project experience. Through this social media training you will master all of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.



With 3.5 billion social media users sharing, interacting, and engaging over social media, businesses are engaging more and more via these popular platforms. Social media professionals are needed to plan and execute social media campaigns to drive business goals.


Social Media Course Curriculum



This Advanced Social Media Marketing training course is suitable for marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs.


There are no prerequisites for beginning this social media certification course.

Course Content

Social Media Foundations
Lesson 00 – Faculty Introduction
Lesson 01 – Introduction to Social Media
Lesson 02 – Social Media Strategy and Planning
Lesson 03 – Social Media Channel Management
Lesson 04 – Social Media Management Tools
Lesson 05 – Social Media Measurement and Reporting
Lesson 06 – Social Advertising

Advanced Social Media Marketing
Section 1 : Introduction to Social Media
Section 2 : Building a Sustainable Social Media Strategy
Section 3 : Converged Social Media
Section 4 : Content Marketing in a Social Media World
Section 5 : Visual Social Media
Section 6 : Understanding and Sparking Social Sharing
Section 7 : Storytelling An Essential Part of Your Social Narrative
Section 8 : Influencer Marketing and Online Reputation Management
Section 9 : Social Media Selling
Section 10 : Social Media Measurement

YouTube and Video Marketing
Lesson 1 – Course Introduction
Lesson 2 – Establishing a Video Marketing Strategy
Lesson 3 – Gaining Exposure and Measuring Impact
Lesson 4 – YouTube Advertising
Lesson 5 – Leveraging Mobile Video
Lesson 6 – Promoting and Measuring Mobile Video
Lesson 7 – Youtube: How-Tos
Lesson 8 – Instagram: How-Tos
Lesson 9 – Video Ads on Different Social Media Channels
Lesson 10 – Impact of GDPR on YouTube Advertising
Lesson 11- Video Advertising for B2B Marketeers
Lesson 12 – The Future of Video Marketing

Facebook Marketing and Advertising
Lesson 01 – Course Introduction
Lesson 02 – Understanding Facebook
Lesson 03 – Understanding the Facebook Algorithm
Lesson 04 – Groups, Pages, Messenger, and Facebook Live
Lesson 05 – Managing Facebook
Lesson 06 – Facebook Marketing Tools
Lesson 07 – Understanding Facebook Ads
Lesson 08 – Creating Your Facebook Ad
Lesson 09 – Facebook Targeting
Lesson 10 – Facebook Tracking and Reporting
Lesson 11 – Facebook Commerce
Lesson 12 – Facebook Best Practices
Lesson 13 – Facebook Privacy and Security
Lesson 14 – Facebook Blueprint Examinations

Social Media Tools
Lesson 1 Twitter Marketing
Lesson 2 Pintrest Marketing
Lesson 3 LinkedIn Marketing
Lesson 4 Instagram Marketing
Lesson 5 Snapchat Marketing

Advanced Content Marketing
Section 1 : Introduction to Content Marketing
Section 2 : Developing a Vision of Content Marketing Success
Section 3 : Developing a Business Case for Content Marketing
Section 4 : Creating a Successful Content Marketing Strategy
Section 5 : Creating a Remarkable Editorial Mission Statement
Section 6 : Targeting Customer Intent Instead of Demographics
Section 7 : Targeting Key Influencers
Section 8 : Producing Help, Hub, and Hero Content Consistently
Section 9 : Producing Engaging Content More Frequently
Section 10 : Using Effective B2C and B2B Content Marketing Tactics
Section 11 : Building Successful B2C and B2B Social Media Platforms
Section 12 : Helping Customers find the Information They Seek
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
Section 14 : Measuring Content Effectiveness
Section 15 : Measuring Return on Marketing Investment
Section 16 : Improving by Experimenting With New Initiatives
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
Section 18 : Content Marketing in the Foreseeable Future

Advanced Web Analytics
Section 1 : Introduction to Digital Analytics
Section 2 : Building Blocks
Section 3 : Fundamentals of Digital Analytics
Section 4 : Business Perspective
Section 5 : Methodology – Lean Six Sigma
Section 6 : Data Analysis Fundamentals
Section 7 : Analysis Perspective Providing Insights
Section 8 : Enabling Capabilities
Section 9 : Managing Analytics
Section 10 : Audience
Section 11 : Acquisition
Section 12 : Behavior
Section 13 : Conversions & Onboarding
Section 14 : Retention and Expansion
Section 15 : Advocacy
Section 16 : Privacy and Ethics
Section 17 : Wrapping Up


Social Media Course FAQs

What is Social Media Marketing?
Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Why become a social media specialist?
Social networking is among the most popular online activities. According to, it is estimated that by 2019 there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. These users interact, share and engage with one another over social media. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy or conversion – across various social media platforms.
The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.
According to, there are 79,600+ job listings in the U.S. and 18,825+ job listings in the U.K. for social media professionals. In India, there are 27,000+ job listings on requiring social media professionals. The demand for qualified social media professionals only continues to rise.

How much salary can I expect once I become a certified social media professional?
According to, social media professionals can earn upwards of $14,000 and can reach up to $117,000. It depends on your experience and skill. Average salary would be around $50,000.

Why do companies hire social media marketing professionals?
Social media marketing efforts are essential to the success of most businesses today, regardless of their size. Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns, and advertisements are essential ingredients for building brand awareness and not only attracting new customers but the targeted ones as well.

What can I expect from this advanced social media marketing course?
Access to eLearning content for all the courses included in the learning path
Access to live virtual classes for Advanced Social Media
Access to exclusive forums, moderated by expert faculty and industry thought leaders
Monthly mentoring sessions
A course completion certificate once you have met the program requirements

Why do you need social media marketing?
Today, the world is connected through the internet, and social media has been at the forefront of connecting people. Not only people, but social media has also been instrumental in connecting businesses with their customers and clients. Most people today connect with brands and businesses through social media, which is why it is only fitting that businesses leverage social media for better business prospects. This is where social media marketing comes in. Social media marketing enables businesses to connect with their audiences, which in turn helps the business grow.

What is the career demand for social media marketing?
According to the State of Social report by Buffer, in 2019, 89.3 percent of marketers said that social media is very important to their overall marketing strategy. Also, 73 percent of marketers reported that social media marketing is very effective for their businesses. This means that businesses today need social media marketers for their businesses to grow, which is a testament to the fact that social media marketing professionals will be in demand for many years to come.

What is the importance of social media marketing for every business?
Social media marketing enables businesses to:
Create brand recognition
Connect with your audience directly
Gather feedback and data from the audience that can help you improve
Provide exceptional customer service
Direct referral traffic to your website or blog
Target a specific audience for your marketing needs

What are the popular social media marketing tools?
Here are some of the most popular social media tools:
Sprout Social

What are the popular social media marketing techniques?
Popular social media techniques include:
Leverage multiple social media platforms
Keeping your brand consistent across all social media platforms
Create compelling social media content
Use relevant hashtags to reach your target audience
Cater to your audience

How do small business owners benefit from this social media marketing course?
Here are some of the benefits of social media marketing for small businesses:
Social media can help your small business reach out to the community effectively
It is a less expensive form of advertising, which can be a boon for a small business
It can help your small business put personalize messaging for your customers

What next after completing this social media marketing course?
We recommend that you continue your learning after you become well-versed in social media marketing and achieve the social media certification. For your career growth, you can consider taking a Post Graduate Program in Digital Marketing that will make you an expert in this field.

Learning Objectives

Social media strategy
Online reputation management
Influencer marketingContent marketing
Web analytics
Youtube and video marketing
Facebook marketing and advertising
Social media platforms

Material Includes

  • Social media strategy
  • Online reputation management
  • Influencer marketingContent marketing
  • Web analytics
  • Youtube and video marketing
  • Facebook marketing and advertising
  • Social media platforms
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • Snapchat

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