Advanced Pay Per Click (PPC) Certification Training

Last Update March 8, 2024
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About This Course

The Advanced PPC Training Course will transform you into an industry-ready paid marketing professional. Featuring a clear learning path designed by industry experts, this PPC certification course will fast-track your Digital Marketing career with hands-on experience in managing paid marketing initiatives.


PPC Course Overview

Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.



Paid marketing is the most effective way to target digital audiences and accounts for over 40-percent of all Digital Marketing budgets (Source: Marin Software). There is an impressive growth of paid digital spending and a huge global demand for Pay-Per-Click specialists.


PPC Course Curriculum



PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.


There are no prerequisites for this PPC Certification training. However, basic Digital Marketing knowledge is recommended.

Course Content

Advanced Pay Per Click
Course Introduction
Lesson 01 – Psychology of Search
Lesson 02 – Buying Funnel
Lesson 03 – Understanding Keyword Organization
Lesson 04 – Keyword Match Types
Lesson 05 – Negative Keywords and Managing Search Terms
Lesson 06 – Keyword Research
Lesson 07 – Creating Compelling Ads
Lesson 08 – Advanced Ad Features
Lesson 09 – Ad Testing
Lesson 10 – Ad Extensions
Lesson 11 – Campaign Types Budget and Reach
Lesson 12 – Location and Language Targeting
Lesson 13 – Introduction to Audience Types
Lesson 14 – How to Segment Data and Create Lists
Lesson 15 – Using the Audience Lists to Reach Customers
Lesson 16 – Introduction to the Display Network
Lesson 17 – Display Targeting Options
Lesson 18 – Display Ad Formats
Lesson 19 – Setting And Measuring Goals
Lesson 20 – Bidding and Attribution
Lesson 21 – Reporting and Testing
Lesson 22 – Ad group organization
Lesson 23 – Campaign Organization
Lesson 24 – Working with Multiple Accounts
Lesson 25 – Introduction to Quality Score
Lesson 26 – Working with Quality Score
Lesson 27 – Quality Score Diagnosis and Pivot Tables
Lesson 28 – Setting Up Your PPC Strategy
Lesson 29 – Creating Your Account
Lesson 30 – Managing Your Account
Lesson 31 – Shopping and Video Campaigns
Lesson 32 – Automation and Other Tools


PPC Training FAQs

What is digital marketing all about?
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

What are the key highlights of the PPC course?
This course is all-inclusive, providing more than 35 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

Is the PPC training up to date and relevant?
Intelligence Gateway strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

How long does the PPC course take to complete?
You should expect to spend about 40-50 hours to complete the course and take the certification exam.

What next after completing this Advanced PPC Training?
We recommend that you continue your learning after you become well-versed in PPC and achieve the PPC certificate. For your career growth, you can consider taking a Post Graduate Program in Digital Marketing that will make you an expert in this field.

How do I become a PPC Specialist?
You need to be well-versed in many concepts to become a PPC Specialist. Some of the top things to learn are Google Adwords, storytelling, Ad Copywriting Finesse, among others. Our PPC certification can help you understand what it takes to be a PPC Specialist.

What is PPC used for?
Pay-Per-Click, as the name suggests, is a paid digital marketing channel used by businesses to drive traffic to their websites from search engines. Compared to SEO, PPC marketing allows businesses to witness results very quickly. PPC efforts are easily measurable and businesses can track the returns from the ad platform they use. Our PPC course can help you start learning this interesting subject from scratch.

Is the PPC course difficult to learn?
The instructors for this PPC course are highly qualified and explain all the concepts in an easy-to-understand manner. So, you will not find the course materials difficult to follow.

Is PPC Specialist a good career option?
Certainly, digital marketing is one of the fastest-growing career domains these days, and PPC is one of the crucial aspects of it. Today, businesses cannot survive without having an online presence, and it is PPC marketing that helps them reach their target audience instantly and gain new customers. Now is the right to achieve our PPC certification and step into this promising career field.

How do beginners learn PPC?
The best part about PPC is anyone with an interest in this field can get started; there is no specific educational background required. Beginners usually take a PPC training program to gain the right skills and become more marketable.

Is a PPC certification worth it?
Achieving certification is a great way to demonstrate your skills in a specific domain and stay ahead of the competition. A PPC certification can help you build a strong foundation in this field and explore the world of digital marketing. Our PPC training is all you need to get started and achieve this valuable certification.

What are the job roles available after getting a PPC certification?
You shouldn’t be under the impression that a PPC certification is only suitable for the job role of a PPC manager. Knowledge of PPC is helpful in other aspects of digital marketing as well, and one can later explore job roles like SEM specialist, social media marketer, brand marketing expert, and digital marketing manager. Get ready for such lucrative career options with our PPC certification.

What does a PPC Specialist do?
Companies hire PPC specialists to primarily manage their online PPC advertising campaigns. They oversee the PPC strategy, design, implementation, and analysis of the ad performance. They tweak their ad campaigns based on the latest trends, keyword choices, and various performance metrics. Intelligence Gateway’s PPC certification lets you understand what it takes to be a successful PPC Specialist.

What skills should a PPC Specialist know?
A PPC specialist should possess a number of skills like working knowledge of statistics, copywriting, Google AdWords, design ability, customer journey, and knowledge of PPC tools like Google Keyword Planner, Hootsuite, SEMRush, SpyFu, etc. Our PPC certification can impart you all these skills.

What industries use PPC most?
PPC is crucial to every business seeking the success of their products and services through digital marketing. Industries like eCommerce, media and entertainment, retail, information technology, and online education use PPC widely. Explore working in any of these sectors with our PPC course.

Which companies hire PPC Specialists?
PPC Specialists, especially those with a PPC certification, are in high demand in various companies like ADP, CDK Global, Netflix, Facebook, and Ebix Travels. With our PPC certification, you can become more employable and try your luck in any of these companies.

What is the pay scale of PPC Specialists across the world?
Professionals with relevant experience and PPC certification earn lucrative salaries working as PPC Specialists. Here are the average annual salaries they earn in different countries (source: Payscale):
India – INR 335K
The US – $56K
Canada – C$59K
Singapore – S$41K

Learning Objectives

Search psychology
Buying funnel
Keyword organization and match types
Keyword research
Advanced ad features
Ad testing and extensions
Language targeting
Audience reach
Display network
Bidding and attribution
Campaign and ad group organization
Quality score
PPC strategy
Track clicks and ROI
Display advertising

Material Includes

  • Search psychology
  • Buying funnel
  • Keyword organization and match types
  • Keyword research
  • Advanced ad features
  • Ad testing and extensions
  • Language targeting
  • Audience reach
  • Display network
  • Bidding and attribution
  • Campaign and ad group organization
  • Quality score
  • PPC strategy
  • Track clicks and ROI
  • Display advertising

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Material Includes

  • Search psychology
  • Buying funnel
  • Keyword organization and match types
  • Keyword research
  • Advanced ad features
  • Ad testing and extensions
  • Language targeting
  • Audience reach
  • Display network
  • Bidding and attribution
  • Campaign and ad group organization
  • Quality score
  • PPC strategy
  • Track clicks and ROI
  • Display advertising
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